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The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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Product Details

Research and immerse themselves in every possible aspect of a new product or service.||Examine each product from the perspective of clients, consumers and other critical audiences.||Brainstorm best when they are focused, being physical and having fun.

Best Review

Brendon Ilg2025-01-16

4.7

Customers find the book readable and well worth their time. They appreciate the great tips on topics like brainstorming, and the definitive guide of principles, practices, and how-to's. Readers also mention the book is full of nice ideas about how to foster creativity. Additionally, they find it entertaining and interesting.

125720

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